Archive for June, 2010

FCG Media Kit as a Prezi Presentation

I’ve been experimenting with using Prezi as a new presentation module alternative to the typical Powerpoint presentation you see so often in the business world. This presentation was oriented towards political, using our basic media kit, but adding in some political statistics and information. Take a look, and let me know what you think!

FCG Media Kit on Prezi

June 30, 2010 at 9:54 AM 2 comments

1st Quarter Key Economic Indicators for Tampa Bay Market Show Signs of Growth

Here is the Florida Communication Group Research Department’s Key Economic Indicators report for the Tampa Bay market in first quarter 2010. We are definitely seeing some nice indicators of improvement across the board. Home sales, automotive sales and retail sales are showing growth, while the Tampa Bay unemployement rate is down slightly from the highs of the last two months.  

Unemployment

Unemployment rates continue to be high in the Tampa Bay market – ending the first quarter with a 12.7% rate. However, that 12.7% is down about 1/2 a percentage point from highs of 13.2% seen in January and February of this year.  

 

Home Sales

Total home sales are on the rise, up by 18.5% in Hillsborough County  

Number of Homes Sold in Hillsborough County

   

                 +/-
  2009 2008            Percent
Total 13,218 10,350 27.7%
       
       
                  +/-
  2010 2009            Percent
January 732 634 15.5%
February 986                 796 23.9%
March 1,164             1,002 16.2%
TOTAL             2,882             2,432 18.5%

  

Automotive Sales

New auto sales showed positive signs of improvement and were up by 6.5% in the Tampa DMA.  

Retail Sales

Taxable retail sales were down for the 1st quarter by 2.6% in the Tampa Bay DMA and by 4.5% in Hillsborough County. However, one positive trend was retail sales for March 2010 which showed a slight increase of 1.7% in both the Tampa DMA and in Hillsborough County – the first monthly increase in more than two years.

  2009 2008 Percent
Total $52,385,510,832 $57,089,811,449 -8.2%
       
       
      +/-
  2010 2009 Percent
January $4,129,990,782 $4,402,271,107 -6.2%
February $4,300,583,801 $4,463,249,748 -3.6%
March $4,953,261,663 $4,869,197,677 1.7%
TOTAL $13,383,836,246 $13,734,718,532 -2.6%

June 16, 2010 at 10:23 AM 1 comment

Nielsen’s First Quarter 2010 Three Screen Report

Last week The Nielsen Company released the attached first quarter 2010 edition of its Three Screen Report, a quarterly study summarizing how Americans watch video across television, the Internet, and mobile phones. According to the report, video viewing across all major media platforms continues to be fueled in part by the adoption of technologies that improve the consumer experience whether it be quality or convenience.  Penetration of HDTV’s, DVR’s, broadband and smartphones increased at double or even triple-digit rates during the last two years.  

1st Quarter 2010 highlights include:

  1.  HDTV: More than half (52%) of US TV households now have a high-definition television and receive HD signals; between Q1 2008 and Q1 2010, HDTV penetration grew 189%.
  2. DVR: More than a third (36.6%) of homes have a digital video recorder, up 51% from Q1 2008 to Q1 2010, making it possible for more viewers to watch TV programs on their own schedule.
  3. Broadband: 63.5% of homes now have broadband Internet access, with high-speed connections that improve online video delivery, a growth of more than +24%.
  4. Smartphones: Nearly a quarter of households (22%) (up +38% year-over-year) have smartphones (mobile phones with advanced operating systems), making it easier for consumers to “place shift” and watch video wherever they are. Penetration growth rate of +120%.
  5. The US television audience grew 0.6% to more than 286 million viewers – the average viewer tuned in for 158 hours per month in Q1, up 2 hours (or 1.3%) from Q1 2009.
  6. The US online video audience is now 134 million viewers – the average viewer watched online video for 3 hours and 10 minutes per month in Q1.
  7. The US mobile video audience grew 51.2%, crossing the 20 million viewer threshold for the first time – the median viewer tuned in for 3:37 minutes, flat from a year ago.

Even with all this growth of high technology, TV still remains a dominant choice for consumers. According to Nielsen,

Viewers watched 2 more hours of TV per month in the first quarter of 2010 compared to the same period a year prior (158:25 vs. 156:24).  They are also continuing to simultaneously use the Internet while watching TV, with the average time spent doing both activities up 9.8% to 3 hours and 41 minutes.

 

You can download the full PDF of the report here:  http://en-us.nielsen.com/main/insights/nielsen_a2m2_three

June 15, 2010 at 11:35 AM Leave a comment

WFLA Partners with All Children’s Hospital To Raise over $3.3 Million

Each year, WFLA partners with All Children’s Hospital to air a weekend-long telethon. The 2010 All Children’s Hospital Telethon this past weekend was one of the biggest celebrations in their 27-year history. 

In these difficult economic times, WFLA helped raise

$3,343,930

for All Children’s Hospital, a testimony to our combined talents, platforms, hard work and dedication.  There is no one in the country that can annually put on 22 continuous hours of television for 27 years as professionally and flawlessly as we can. 

Since 1984 we have raised almost $74 million dollars for All Children’s Hospital and year after year we are constantly honored as one of the top producing markets for the Children’s Miracle Network.

Donations to All Children’s Hospital are still being accepted at http://www.allkids.org/teleth_homepage.cfm?id=214.

June 8, 2010 at 9:06 AM 1 comment


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