Over half a million people watch Olympics Opening Ceremonies on WFLA!
Over half a million Tampa Bay adults tuned into WFLA to watch the 2010 Winter Olympics Opening Ceremonies on Friday, February 12th. At our highest rated point of the night (9:00pm), 634,000 people were watching WFLA! This was the highest rated Opening Ceremony for a non-United States based Winter Olympics in Tampa since before 1994.
The Opening Ceremony on WFLA averaged 503,000 total viewers, up 15% over the last Winter Olympics games in Torino.
In addition, over 134,000 stayed up late with WFLA and went on to watch our late news at 12:15am. Even at this late start time, the 3.7 / 15 adult 25-54 rating for our late news is one of the highest ratings we have seen for the late news in the past two years!
The Olympics continued strong throughout the weekend. For the past two nights of primetime Olympic coverage, WFLA has averaged 449,000 viewers each night, making us the #1 Tampa station in prime and the #1 station for late news for the past three nights in a row!
Entry filed under: Television.