Winter Olympics Premieres Tonight, Only on WFLA News Channel 8
The 2010 Vancouver Winter Olympics premieres tonight, only on WFLA News Channel 8! Occurring bi-annually, the Olympics are always the highest rated television broadcasting events of the year. The Olympic Games have a unique power to capture and engage a valuable audience – often an audience that may not normally watch our television station and cannot be reached very easily via other traditional avenues of advertising. These are consumers who have the disposable income to buy your products or service.
Here in Tampa, WFLA News Channel 8’s coverage of the primetime Olympics usually delivers more audience than competitors WTSP, WTVT and WFTS combined. During the Beijing 2008 Summer Olympics 2008, NBC won EVERY evening in Primetime in household ratings and BOTH adults 18-49 and adults 25-54 demographics during all 17 consecutive nights of the games.
The Winter Olympics airs this year from Friday, February 12th through Sunday, February 28th, 2010.
Watch the attached video to see how WFLA has created custom news promos to entice our viewers to continue to watch our late news after the Olympics.
Entry filed under: Television.