Rain or Shine, FCG Covers Gasparilla
As the rainy day forced many Tampa Bay residents to abandon their Gasparilla Parade watching plans, more people than ever relied on parade coverage from WFLA, TBO.com and The Tampa Tribune.
Our television crew bravely fought the rain to provide live coverage of the parade on WFLA. Even though the broadcast was cut short due to rain-related technical problems, our WFLA crew was rewarded with huge ratings. Nearly 100,000 people watched the parade broadcast, up 60% over last year!
On TBO.com, Gasparilla coverage ranged from news articles to audience polls to user generated photo and video galleries to mobile text message alerts.
TBOExtra.com featured a special section entirely devoted to Gasparilla. This section delivered nearly 49,000 page views in January. Other Gasparilla-themed content across the site delivered over 109,000 page views over the weekend.
We also delivered Gasparilla-related text message alerts throughout the weekend to nearly 3,000 mobile subscribers, our highest number of subscribers ever.