Nielsen Releases 2009-2010 DMA Ranks
Hot off the presses, Nielsen has released the latest 2009-2010 DMA Ranks. These rankings are based on the number of TV households in a market, and to an extent, help determine advertising rates for each market. The Nielsen market ranks reflect the troubles the entire state of Florida has had in this economic recession. Once the state that consistented reported annual growth, the state of Florida is reporting population declines for the first time in decades (See story on TBO.com).
According to the 2009-2010 Nielsen DMA Ranks, all of the Florida markets with the exception of Jacksonville have lost population year to year:
Although the percentage lost in each market is relatively small, the overall decline of Florida population is somewhat symbolic. How do you think this will affect advertising efforts in these DMAs in the year to come?
Click below to download the DMA Comparisons for all 210 Markets.