Nielsen Releases 2009-2010 DMA Ranks

August 28, 2009 at 4:09 PM 4 comments

Hot off the presses, Nielsen has released the latest 2009-2010 DMA Ranks.  These rankings are based on the number of TV households in a market, and to an extent, help determine advertising rates for each market.     The Nielsen market ranks reflect the troubles the entire state of Florida has had in this economic recession.  Once the state that consistented reported annual growth, the state of Florida is reporting population declines for the first time in decades (See story on TBO.com).

According to the 2009-2010 Nielsen DMA Ranks, all of the Florida markets with the exception of Jacksonville have lost population year to year:

 NielsenRanks

 

 

 

 

Although the percentage lost in each market is relatively small, the overall decline of Florida population is somewhat symbolic. How do you think this will affect advertising efforts in these DMAs in the year to come?

Click below to download the DMA Comparisons for all 210 Markets. 

2009-2010 DMA RANKS – COMPARISONS

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Entry filed under: Market Conditions, Television.

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4 Comments Add your own

  • […] Nielsen Releases 2009-2010 DMA Ranks « Tips and Trends You Need to Know: A Florida Research Group B… floridaresearchgroup.wordpress.com/2009/08/28/nielsen-releases-2009-2010-dma-ranks – view page – cached #RSS 2.0 Tips and Trends You Need to Know: A Florida Research Group Blog » Nielsen Releases 2009-2010 DMA Ranks Comments Feed Tips and Trends You Need to Know: A Florida Research Group Blog Welcome! Newspapers Growing Audience: Proven Success — From the page […]

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  • […] in its TV households — the number of homes which have a television. To see the numbers, click here. Such numbers shouldn't be a surprise, given that the state has lost population this year for […]

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  • 3. Tony Brown  |  September 23, 2009 at 9:30 PM

    I don’t know If I said it already but …Cool site, love the info. I do a lot of research online on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, 🙂

    A definite great read..Tony Brown

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  • 4. Jennifer Yarter  |  September 28, 2009 at 4:33 PM

    Thanks for the compliments, Tony! Its good to hear somebody out there is reading and finds this info useful.

    Reply

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