A Video Tour of Nielsen’s Radio Ratings Diary

July 31, 2009 at 3:34 PM Leave a comment

Wow! I thought Nielsen’s TV Diaries were pretty old fashioned and incredibly inaccurate. A fellow research director sent me to Mark Ramsey’s Hear 2.0 Blog (http://www.hear2.com/) to view this video tour of Nielsen’s new and revised “sticker-based” radio ratings diary. How is it possible in the year 2009 that the majority of the United States is still measuring its television and radio viewing by this type of “technology”.

Imagine, for a moment, your typical pattern of television and radio viewing. Try to figure out just how you might actually write out in 15 minute blocks of time how this would happen. Between cable, satellite TV and radio, DVRs, Video on Demand, DVDs, Video games, pausing live TV, rewind/fast foward, start over technology, and internet based television and radio viewing, my head spins thinking of the complication this would be.

And as much as researchers and media folks around the country may grumble about the pluses and minuses of newer measuring technologies such as Nielsen’s Local People Meter and Arbitron’s Personal People, they are infinately better than this diary mess.

PS. Just a FYI, Arbitron is launching the Personal People Meter (PPM) in the Tampa market as we speak. Measurement began June 25th, and radio stations will begin seeing preliminary data on August 13th. In October, the preliminary period will be over, making PPM the new official currency of radio sales in the Tampa Bay area. It will be interesting to see if the PPM technology disrupts the radio ratings to the extent that Nielsen’s LPM technology disrupted the Tampa TV ratings in July 2007.

You can view this video in its original form at http://www.hear2.com/2009/06/a-walk-through-the-nielsen-radio-ratings-diary.html.

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Entry filed under: General Research.

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