More than “Ink on Paper”…more than “Spots and Dots”…

July 27, 2009 at 3:23 PM Leave a comment

Florida Communications Group is best known as being the company that owns major Tampa Bay television station WFLA NewsChannel 8 NBC, major newspaper The Tampa Tribune and Tampa Bay’s #1 local news and information website, TBO.com.  But our company produces content across a huge number of platforms, more than most people ever realize.  For example, how many of these FCG products did you know about?

blu – Ultra Luxury Magazine

bluFCG released its first newsstand version of our luxury magazine product blu and already, we are at a 84% sales-thru which is remarkable for our first issue!

All of the following locations are 100% sold-out of blu:
Albertsons
Barnes & Nobles
Waldenbooks

Also, to mention a few more:
93% of issues at Borders are sold.
92% of issues at Publix are sold.
67% of issues at 7-Elevens are sold.
60% of issues at Books-A-Million are sold.

 For more information on subscribing to or advertising in blu, visit www.blutampabay.com.

MyWeather Interactive Radar

In mid-May 2009, TBO.com launched interactive radar that puts the power of personal forecasting in the hands of the myweatherusers. With VIPIR accuracy and our vendor, MyWeather, our users can pan, scroll and soom down to the street level of a Virtual Earth map, checking out the direction of storm cells and see how long it will take for the skies to clear above their neighborhood.

Within just weeks of the launch, over 24,000 unique users were captivated for an average of over 10 1/2 minutes each, nearly 25% longer than they spend on our home site. FCG received kudos this June from My Weather for our first full month of operation of this new product. We achieved our Unique Visitor Penetration goal for our newest weather product by having over 43,700 uniques in our first full month, penetrating 8.5% of our DMA. In addition, we received a Certificate of Achievement for being among the top station partners in this category.

Check out the skies over your neighborhood by visiting http://www2.tbo.com/weather/local/interactive-radar/.

 FCG and Social Media

All of our properties here at the FCG Newscenter are getting into social media in a big way.  Want to get in on the conversation and take part?

Check out our Facebook pages and follow us on Twitter (Click any underlined link to go directly to the sites):

 Facebook Pages & Groups

Twitter Feeds

 For more information on advertising with these or any of our other products, visit us at www.fcgmediasolutions.com.

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Entry filed under: Online, Print, Social Media.

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