My Favorite Market Research Related Quotes

July 16, 2009 at 3:33 PM Leave a comment

“Research is to see what everybody else has seen, and to think what nobody else has thought.”   (Albert Szent-Gryorgyi)

“The trouble with research is that it tells you what people where thinking about yesterday, not tomorrow. It’s like driving a car using a rearview mirror.”  (Bernard Loomis)

“There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”   (J.R.R. Tolkien)

“Research is the process of going up alleys to see if they are blind.” (Marston Bates)

“Research is formalized curiosity. It is poking and prying with a purpose.” (Zora Neale Hurston)

“To steal ideas from one person is plagiarism, to steal ideas from many is research.” (Unknown)

“Research is what I’m doing when I don’t know what I’m doing.”  (Wernher Von Braun)

“Do not put your faith in what statistics say until you have carefully considered what they do not say.” (William W. Watt)

“Facts are stubborn, but statistics are more pliable.” (Mark Twain)

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.” (David Ogilvy)

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” (Naguib Mahfouz)
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” (David Ogilvy)

“Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.” (Michael P. Ryan, of Allied Chemical Corp, 1968)

“Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party.” (Jimmy Buffett)

“Somewhere, something incredible is waiting to be known.” (Carl Sagan)

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Entry filed under: General Research.

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